Hi there, I'm Pablo Barrera, a Lead Product Designer with a seven-year track record in creating user-focused design solutions for rapidly growing startups. My professional experience covers a range of sectors such as AI, fintech, insurance, crypto, web3, blockchain, education, and healthcare.
Apr 2021 — Now
Remote
Obie operates in the real estate technology sector, focusing on insurance coverage for real estate and single-family homes. With a broad reach across the United States, Obie has secured significant Series B funding of $50 million, indicating robust growth and investment potential.
As a Senior Product Designer, led a design team in collaboration with cross-functional units. Reported directly to the Head of Product, focusing on enhancing user experience and visual identity.
Business Impact: Revitalization of Obie's visual identity led to a $50 million Series B funding, signifying confidence in the company's growth trajectory and market positioning.
Geographical Scope: Nationwide impact, with design improvements influencing user engagement across the United States.
Market Impact: Contributed to an 12% increase in coverage quote bind and a 20% reduction in bounce rate, indicating a significant positive impact on the company's market performance.
Oct 2024 — Dec 2024
Remote
Leverage the power of automated iMessage Confirmations and AI Calendar Management to eliminate no shows.
Designed and launched the Self-Service platform, generating $40K in user profits in the debut month.
Created high-fidelity prototypes, user flows, and a design system for scalability and consistency.
Performed user research and testing to enhance designs and usability.
Coordinated with engineering and product teams to synchronize business and technical objectives.
Jan 2024 - April 2024
Remote
Angel Studios is a groundbreaking streaming service that provides handpicked content in both entertainment and philanthropy divisions. This platform excels due to its cost-free and community-powered nature, empowering users to be a part of content production and choice making.
As a Senior Product Designer, led the product design initiatives for Angel Guild, focusing on producing amplifying content. Reported to the Lead Product Designer and managed a team that crafted user experiences to align with community input and content development.
Business Impact: Developed strategies that significantly increased member engagement by introducing efficient voting mechanisms for content selection, aligning with wider business goals of community growth and content relevance.
Geographical Scope: The design solutions and strategies had a global influence, aiming to expand Angel Studios' reach and establish a worldwide user base.
Market Impact: Innovations in design boosted user experiences by building and shipping countless new features and perks, increasing membership value and retention.
Jul 2023 - Oct 2023
Remote
AuthZed, a budding tech startup, offers groundbreaking solutions for database security via the cloud. Although they are a small team, they are gaining serious momentum in the cloud security arena, with the goal to fortify data safety for businesses globally.
Worked closely with the founding team, acting as a pivotal goal in product design and UX strategies. My immediate team consisted of 5 members, with a direct report to the CEO.
Business Impact: Increased conversion rates by 8% through strategic design of landing pages, aligning with the company's goals of market expansion and user acquisition.
Geographical Scope: Global reach, with product designs intended to cater to an international audience in the cloud security market.
Market Impact: Spearheaded the design of SpiceDB Cloud, directly influencing AuthZed's positioning in the competitive cloud security landscape.
Aug 2021 - Sep 2023
Remote
Scout, a trailblazing fintech startup on mobile, is dedicated to streamlining finance and investment processes for students nationwide. Actively participated as an inaugural designer in the development of the application, which now boasts widespread adoption within its intended audience.
As a foundational member of the design team, collaborated closely with engineering and marketing to develop the app's UX/UI from the ground up. My role involved direct reporting to the CEO and leading design initiatives.
Business Impact: Played a critical role in the app's national launch (in the App Store), directly contributing to its adoption among students and young investors.
Geographical Scope: The app's reach is nationwide, targeting college and university students across the United States.
Market Impact: Contributed to the development, launch, and adoption of the app, significantly impacting Scout's growth and market presence among the younger demographic.
Dec 2022 - Jun 2023
Remote
Binance US is the American arm of the world's leading cryptocurrency exchange, Binance, catering to the U.S. market's need for a secure and compliant platform for trading a wide range of cryptocurrencies.
Led the Growth team in redesigning key components of the website and product landing pages, with a direct report to the Head of Product. My role was integral in enhancing user experience and interface across the platform.
Business Impact: The redesign efforts significantly improved user engagement, contributing to an enhanced trading experience for users across the United States.
Geographical Scope: The impact was nationwide, focusing on U.S. traders and cryptocurrency enthusiasts.
Market Impact: The redesign and UX improvements played a crucial role in Binance US's efforts to secure a larger share of the U.S. cryptocurrency market (as the #4 in the nation), emphasizing user experience and compliance.
Apr 2022 - Nov 2023
Remote
Situated at the spearhead of both the metaverse and cryptocurrency realm, StarLedger is particularly focused on the domain of space exploration. With its operations spanning globally, StarLedger unites the aerospace sector with novel virtual technologies, establishing captivating experiences that engage global users in an innovative digital universe.
I led a dedicated design team, collaborating closely with cross-functional teams to create a user-centered metaverse UX/UI. Reporting directly to the Creative Director, I was responsible for delivering designs that were both engaging and aligned with our brand identity and company vision.
Business Impact: Delivered user-centered metaverse UX/UI designs, enhancing user engagement and contributing to our reputation as an innovator in the space metaverse market.
Geographical Scope: The design solutions had an international scope, intended to capture the imagination of users globally and place our startup at the center of the burgeoning metaverse marketplace.
Market Impact: Designed and produced illustrations, logos, and branding elements that were critical in establishing and maintaining StarLedger's brand identity in the competitive landscape of cryptocurrency and aerospace.
Feb 2020 - Mar 2022
Remote
Admix operates as a digital content powerhouse, crafting engaging materials for both in-house and outbound marketing, with a focus on driving customer engagement through visually appealing content.
As a Digital Designer, played a critical role in content creation, working with a dynamic team and reporting to the Marketing Director.
Business Impact: Charged with creating content that improved in-house and client marketing strategies, leading to increased engagement and brand visibility.
Geographical Scope: The role had a wide-reaching impact, developing content for a global audience with a main focus on clients and partners in the US and Europe.
Market Impact: Designed a range of digital assets, from social media graphics to UI dashboard screens, enhancing user interaction and driving marketing success.
Feb 2017 - Jan 2020
Remote
This stealth startup operates in the fintech sector, innovating financial services through technology. While in the pre-launch phase, the company is poised to disrupt the outdated financial industry with its cutting-edge solutions and services.
As the Lead UI/UX and Graphic Designer, I was responsible for crafting the startup's brand from the ground up, encompassing social media strategy, UI design, and UX research. My role involved reporting to the Product Lead and working closely with the founding team.
Business Impact: My work was instrumental in establishing the company's brand identity, setting the stage for its market debut and future customer interactions.
Geographical Scope: Although still in stealth mode, the designs and strategies developed are targeted for a global market, anticipating a widespread user base upon launch.
Market Impact: I led the creative direction for the startup’s digital presence, which is essential for its post-launch success, ensuring a strong and positive initial impact in the global fintech industry.
