The Challenge As part of Sleeper’s initiative to enhance its fantasy sports platform, the Game Detail Page needed a redesign. The existing experience struggled to engage users during live matches, failing to deliver the sense of excitement and community that Sleeper’s brand is known for. The Solution A redesigned Game Detail Page that immerses users in real-time match updates while fostering a deeper connection between fantasy gameplay and the broader Sleeper community. The Results - Increased user engagement during live matches by 35%. - Boosted daily active users (DAU) during NFL games by 22%. - Enhanced the average time spent on the Game Detail Page by 40%. Process Overview 1. Research & Goals Enhance user engagement: Create a dynamic and exciting experience to keep users glued to the app during live games. Foster community interactions: Integrate features that amplify the social aspects of Sleeper, such as chat and shared experiences. Elevate user expectations: Design a visually compelling interface that matches the excitement of live sports. 2. Initial Sketches & Wireframes Explored layouts emphasizing live game stats, fantasy player updates, and community chat integration. Focused on prioritizing readability, intuitive navigation, and dynamic content placement. 3. Visual Design Incorporated vivid sports visuals and real-time animations to capture the energy of live games. Balanced fantasy gameplay stats with match updates for a cohesive user flow. 4. Testing & Iteration Conducted user testing with active Sleeper users. Iterated on feedback, improving clarity, reducing cognitive load, and refining animations for smoother interactions. Key Features - Live Updates: Instant updates on game stats, player performances, and match outcomes. - Enhanced Chat: Integrated social features to discuss and share reactions in real time. - Dynamic Layouts: Adaptive designs for better usability across devices. Key Takeaway This project demonstrated the power of combining dynamic design and community-driven features to create a more engaging sports experience. The redesign not only elevated user satisfaction but also reinforced Sleeper’s position as a leader in fantasy sports innovation.