The Challenge Sales teams struggle to stay motivated and aligned with goals due to clunky dashboards, lack of actionable insights, and disengaging interfaces. The Solution I designed a visually compelling, gamified dashboard for Saleskick that aligns team goals, tracks progress, and celebrates achievements to drive engagement. The Results - Increased sales team engagement by 40% post-launch. - Improved goal tracking efficiency by 30%, empowering managers to act faster on key metrics. Process Overview 1. Research Interviewed sales managers and team members to understand their workflows and pain points. Identified gaps in motivation and the need for clearer performance insights. 2. Design Created a gamified dashboard with leaderboards, progress tracking, and real-time goal visualization. Focused on bold, engaging visuals to keep sales reps motivated while ensuring data clarity for managers. Designed seamless integration of KPIs and CRM tools into a unified platform. 3. Testing & Iteration Conducted usability tests with beta users, refining visual hierarchy and interaction patterns. "The dashboard feels fun and motivating, like it’s built for salespeople." – User feedback. Key Takeaway The Saleskick project highlighted the power of gamification and thoughtful data visualization in transforming sales operations into a more engaging and productive experience.