Smart Car App UX/UI Case Study

The Challenge Smart car apps overwhelm users with scattered features and unintuitive designs, leading to frustration and underutilization. The Solution A centralized, user-friendly app prioritizing seamless navigation and quick access to essential features. The Results - 40% improvement in feature discoverability. - 85% of users reported a smoother experience during testing. Process Overview 1. Research Interviewed 15 drivers; 60% struggled to find key features like climate control and battery status. 2. Design Focused on a feature-first interface for quick access. Developed a sleek, intuitive design with a minimal aesthetic. 3. Testing Tested with 10 users, iterating to improve usability based on feedback. "It’s so much easier to find what I need now!" – Beta tester. Key Takeaway This project taught me the value of iterative design and prioritizing user needs, creating an app drivers genuinely love to use.

Project Details

Client

Stealth Startup

Services

Mobile App, Design System, Branding

My Role

Principal Product Designer

Year

2023

View

Confidential
Confidential
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From creating visually compelling product interfaces to developing user experiences that resonate with your audience, I'm dedicated to delivering design that not only looks stunning but also performs seamlessly.

Product Design

Motion Design

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Prototypes

Design systems

Development

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Work with me

From creating visually compelling product interfaces to developing user experiences that resonate with your audience, I'm dedicated to delivering design that not only looks stunning but also performs seamlessly.

Product Design

Motion Design

Presentations

Prototypes

Design systems

Development

Branding

Logo Design

from / $4,990

Book a call
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Pablo Barrera © 2024

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Pablo Barrera © 2024