Smart Car App UX/UI Case Study
The Challenge Smart car apps overwhelm users with scattered features and unintuitive designs, leading to frustration and underutilization. The Solution A centralized, user-friendly app prioritizing seamless navigation and quick access to essential features. The Results - 40% improvement in feature discoverability. - 85% of users reported a smoother experience during testing. Process Overview 1. Research Interviewed 15 drivers; 60% struggled to find key features like climate control and battery status. 2. Design Focused on a feature-first interface for quick access. Developed a sleek, intuitive design with a minimal aesthetic. 3. Testing Tested with 10 users, iterating to improve usability based on feedback. "It’s so much easier to find what I need now!" – Beta tester. Key Takeaway This project taught me the value of iterative design and prioritizing user needs, creating an app drivers genuinely love to use.
Project Details
Client
Stealth Startup
Services
Mobile App, Design System, Branding
My Role
Principal Product Designer
Year
2023
View