The Challenge CLU.ai’s original interface was cluttered and difficult to navigate, limiting user productivity and engagement. The Solution I redesigned the platform with a focus on visual hierarchy, streamlined workflows, and intuitive navigation to enhance clarity and usability. The Results - Increased task completion efficiency by 30%. - Boosted user satisfaction, with 90% reporting improved usability during testing. Process Overview 1. Research Conducted user interviews to identify pain points, revealing confusion due to inconsistent layouts and overloaded dashboards. 2. Design Created a clean, structured interface emphasizing key actions. Introduced visual hierarchy to reduce cognitive load and guide users effectively. 3. Testing & Iteration Validated the redesign with user testing, refining the experience based on feedback. "The new layout feels much more intuitive and saves me time." – User feedback. Key Takeaway This project reinforced the importance of aligning interface design with user mental models, making complex systems approachable and easy to use.