The Challenge The Angel Guild app needed a clearer, more engaging way to empower users to vote on and support creative projects, fostering a sense of community involvement. The Solution I designed an intuitive voting flow, achievement badges, and personalized recommendations to deepen user engagement and make decision-making seamless. The Results - Increased user participation by 35% during the voting phase. - Boosted retention, with 80% of users exploring additional features post-vote. Process Overview 1. Research Analyzed user behavior to identify friction in the voting process. Key insight: Users wanted a clearer way to track contributions and unlock rewards. 2. Design Developed a badge system to reward active participation and incentivize engagement. Simplified voting screens with personalized project recommendations for tailored experiences. 3. Testing & Iteration Validated designs with Guild members, focusing on accessibility and delight. "The badges made me feel like my votes matter—it’s fun and meaningful." – User feedback. Key Takeaway This project showed the power of gamification and personalization in creating a stronger sense of community and driving user engagement in niche platforms.